First Focus: Case Study

Velocity Events' major sponsor First Focus has overhauled its entire company brand in line with a high performance motorsport theme, with new designs for company logo, website and car fleet. 

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With the success to date of First Focus' involvement with Velocity Events and motorsport sponsorship, First Focus has extended its commitment to motorsport for the next 5 years. First Focus National Sales Manager Phil Barton said "Not only has our involvement with Velocity Events and the Radical Cup gained us a number of major clients, its also been something a lot of our staff got behind. This sponsorship package has been one of our better investments in marketing to date."